Formerly working with a fleet of mobile salons Cheyenne Matthews has recently set up a brick and mortar salon in Little Rock’s SoMa district.
Matthews launched The Southern Blonde in 2017, providing individual salon and spa services by appointment as well as serving the bachelorette, birthday and other girl-power party niches. In the early days, she split her time between Little Rock and Austin, Texas, another address she gained via her wandering jones.
“I literally had two residences, one in Little Rock and one in Austin, Texas, on the east side,” she said. “I had a camper there and I had a camper here and I would travel back and forth. For eight months I did that, trying to run both businesses.”
“I then decided to ultimately say it’s OK to admit that this is killing me. I’m going to focus on one place and chose Little Rock to be that place. That’s when I just came back all the way.”
Matthews’ spunky, spirited nature has a deeper side, particularly when it comes to her company. Asked what her target demographic is, she simply says, “people that want and need me,” which gives you an idea of how personal this line of work, and her clients, are to her.“
They give me a sense of purpose in my life, completely,” she said. “That has never changed and will never change; these people give me a purpose every single day. Whoever that may be, regardless of tax bracket, if you want me and need me that’s my target audience. And the people I see daily are, I mean, it is anybody you can think of. They are everyone.”“I will tell you that this career path saved me from myself, saved me from depression, really gave me a sense of purpose and sense of self. I think that being needed and wanted again is really important.”